Chalice Farms 2016 Campaign

Chalice Farms, a Portland-based cannabis dispensary, wanted to take advantage of the new recreational use laws in Oregon. We leveraged their Pacific Northwest roots to position the brand as an enhancement to one’s active lifestyle, in contrast to the stereotype “stoner” image, then created an integrated print and social media campaign that focused on using the products to elevate one’s already amazing moments. During the creative phase, we also evolved the Chalice Farms logo to aid with legibility and clarity.