Creative Director Zenefits October 2017-Current Shepherded the company through brand repositioning and realignment with an external partner, then focused on bringing the new brand to life across the hundreds of existing prospect touch points. Interface daily with sales, marketing, and product to ensure we effectively leverage creative to tell our story.
Senior Art Director Zenefits July 2016-October 2017 Leading the creative department to drive the Zenefits mission of helping small business and entrepreneurs. Working across departmental lines to bring the brand to life through a wide spectrum of executions, from videos to trade shows to emails and more. Coordinated with marketing and product design teams to repair and realign a visually fractured brand.
Senior Art Director Recreation October 2014-Current Collaborated on strategy and planning for new and existing brands. Lead a multifaceted team to create and express brands across a variety of mediums, including print, digital, and video. Managed and developing junior creatives. Clients: Digisight, Profusa, One World Play Project, Avinger, Lineage.
Senior Designer PJA Advertising and Marketing January 2011-June 2014 Worked closely with the creative director to conceptualize and execute integrated brand and direct-response advertising campaigns. Created and updated brand identities, brand guides, collateral, and websites. Managed and directed other designers, developers and freelance creatives. Clients: Bi-Amp Systems, Bio-Rad, Endica Epicore, Equinix, Extreme Networks, Hitachi Datasystems, Maxim, Thomson Reuters, TrendMicro Systems.
Altitude August 2009-August 2010 Created brand identities, guidelines, website UX and design, and front end HTML/CSS coding. Managed third party developers. Clients: Apple Inc, Arenetic, National Nurses United, New Leaf Paper, San Jose Institute of Contemporary Arts, Slice.
Swirl Integrated Marketing September 2010-December 2010 June 2008-May 2009 Conceptualized and executed integrated advertising campaigns, microsites, brand identities and assets, and product packaging. Clients: California Table Grape Association, Cengage, Coinstar, Ebay, Jamba Juice, Microsoft, Lennar, Lexar, Oakland Raiders, Paycycle, San Francisco Giants.
Lead Art Director
X Press Magazine September 2007-May 2008 Coordinated a large team of designers, managed photoshoots, and designed article templates and layouts.
Graphic Design Intern
Design Pool January 2008-April 2008 Developed identities, way-finding, and environmental design.
Podshow June 2007-January 2008 Collaborated on interactive design and digital marketing.